Shady Rays Logo & Branding Concept

This project was created for the sunglasses company, Shady Rays, which specialize in manufacturing outdoor lifestyle and sporting sunglasses. The concept behind this logo mark comes from the brand's tagline "Live Hard. We got you." The logo mark is reminiscent of the suns rays as well as a mountain-scape, alluding to the outdoor lifestyle of the company's target audience. The brand's philosophy is present in the mark by its form and the way it is positioned. Two "shade-like" pieces bookend a slanted individual piece, all the while forming an 'S' shape in motion. This project was created at Jacober Creative.

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